Before & After

There is nothing we love more than a great before & after.  For our Opening Day blog post, we would like to share just that, an incredible before & after.

Before

After

Hope to see you at the new shop soon!

Is it opening day yet? Almost!

Up-the-stairs-and-to-the-right.  That was the slogan Mormor adopted soon after it's opening last September.

Now, only 8 months later, we are quickly ticking off the days until the reopening of the shop at it's new riverside location- on Saturday!  Mormor still lives in the same building, it now just has a handy street accessible location.


We have officially added twenty three more artisans to our collection and have 800 more square feet to display them in.  Honestly, it has turned out bigger and better than we ever dreamed of when we initially decided to rent out the space.  Our original plan was to slowly expand within our new space, but the artist's interest in consignment was so great, we have already almost run out of room to exhibit all of their amazing work!

We would love everyone to stop by April 7 to take a peek at everything that we have been working on.  The store will be open from 11 AM - 8 PM, and many of our artists will be popping in and out throughout the day too.  Mormor is now home to such an array of artists and creative personnel, that we're sure you'll be able to find something special during your first gander in.

As our writer/copy editor said, "I may be bias, but it's probably one of the more unique places to check out!"  We'll be bias too, and agree!

If you don't mind, we would also like to take a moment to plug our Facebook page. If we have 100 "likes" by opening day, the 100th person, whether you're near or far, will receive a $10 gift certificate to spend on anything in the store! Share this post and our Facebook status, and help someone win!


Spread the word, and hopefully we'll see you all Saturday!

The opening is right around the corner!

Mormor first opened its doors last year on September 17th, 2011.  The response was amazing.  The shop was tiny; tinier than tiny really.  Margaret and Ellen made handbags while customers shopped on the "other side of the pallet wall" (those of you who saw the little shop know what we mean). Carrie,the designer behind the bags at Margaret and Ellen, ran up and down the stairs almost 60 times the night of Moonlight Magic to welcome guests and make many, many sales.

We're not sure people understand the gravity of how AMAZING this space is to us, and not only that, but how incredibly fortunate we are, and feel, to have it.   It would be easy to say that the best thing about the new space is the location, which, don't get us wrong, it is.  But the incredible, positive energy within the space can easily be attributed to the people who own the building.  Their support and encouragement of us opening the new shop has given us the "umph" to push through to the end. Thank you, to you both. 

We are so thrilled to be offering 22+ local artists, many of which are from the surrounding area.  The work we have on display and for sale is unique, quirky, fun and intriguing.  We hope that you find the new Mormor as inviting and cozy as our tiny, little "up the stairs and to the right" shop that we opened back in September.  Thanks for watching us grow. It has been a wonderful and crazy ride!

Now, without further adieu, please... Join us on April 7th from 11-8. We are located at 3 Bridge Street in Shelburne Falls MA, the access is from Deerfield Ave. On you way down to the Glacial Potholes, look to your right and you'll see us! Meet the artists, see the new shop, get a tour of Margaret and Ellen's studio and do some SHOPPING! There will be food, drink, music and hopefully a lot of sunny weather to enjoy.

See you soon!

A little update...

Mormor will be closed until April 7th 2012 because *drum roll, please!* We are moving!

A lot of you already knew that... but we have made the decision to close the current little shop to TOTALLY focus on the new space. We didn't realize when we started this move that the space was going to looks SO AMAZING, we are dedicated to having everything perfect for the Grand Reopening on April 7th! See you then?!?!

Rumor has it...

There has been a rumor around town that a big motion picture is going to be shot in our very own Shelburne Falls! The word on the street is that the film is a time period piece starring Kate Winslet. If this turns out to be true, it is big, big news! Our little shop couldn't have picked a better time to be opening. If we thought the tourists were plentiful during the summer, just think of what a Paramount Film could bring! Cross your fingers that this rumor is true, and we will do our best to keep you posted.

We have a newsletter...

...and you should sign up for it!

Our bi-weekly newsletter will keep you informed about our sales, new artists, and shop updates.  It also includes a coupon code that you can use when you come in to shop in the store! Not to mention, can use the code with purchases you make with Margaret and Ellen, too.

Enter your email address below to subscribe to our newsletter!

Thanks and enjoy!

Welcome to all the new artists!

We put a few ads on craigslist, a couple of emails were sent out, and the message was spread word-of-mouth that Mormor is looking for artists to fill it's soon to be spacious area.  The response we received was incredible!  Of course we knew the local area was brimming with talent, but we were so amazed at the variety and the breadth and depth of imagination.  The latest editions to the NEW shop this April include, but are not limited to: Photography, wire jewelry, oil paintings, and girls dresses, just in time for the season!

If you're one of the new talents, thank you, and welcome to our little world!

The whole experience of Mormor itself has been so refreshing; learning that, in a world of chain stores and corporations, there are still people who are inspired and driven to sell their handmade goods. What is even more exciting, is that there are still people out there, not only willing, but who are specifically looking to purchase handmade goods.

As the transition to the new space continues, we will keep you updated with news from our new artists, progress on Margaret and Ellen's studio and anything else new & exciting!

Featured Artist: Mountain Top Folk Art

Mountain Top Folk Art is one of the latest additions to the Mormor shop.  We were thrilled when Sandy, known as "Lee Gray," contacted us interested in showing her work.  The whimsical feel and bright colors in her prints fits in perfectly with the mix of other artists in the shop. 

Continue reading to learn more about her work and see her beautiful prints.

Last Days of Fall

                                                           Lee Gray's Artist Statement
I was raised on the family farm my grandparents owned in Western Massachusetts. As a traditionally large family, with frequent relatives as guests, I was often outdoors exploring with cousins and siblings. These adventures form the stories in my paintings.

Whether it be sledding down a hill, fishing on the pond, swimming in the brook, collecting sap during sugaring season, or making apple cider with a real press, I hope my joy in expressing these memories brings the delight of your own childhood to life.

Skating on Silver Lake

My father and his mother were both painters. Though I've had no formal training in the arts, the skills I learned from my grandmother combined with my passion, has driven me to pursue painting. I am self-taught. My themes are inspired by memories, old postcards, and colonial architecture. My style is inspired by Currier and Ives, and folk artists including Grandma Moses, Will Moses, Charlie Munro, Warren Kimball, Diana Card, and K. Kelleher.

The Dwight House - Old Deerfield, Massachusetts

I believe everyone will be able to identify a piece of themselves in at least one of my paintings. All works are in Acrylic, as I move towards using Oil as a medium.

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Visit the shop to see more of her work at a range of prices.  And many thanks to Lee Gray for her wonderful work! 

Välkommen to Mormor

Mormor, a little shop in Shelburne Falls, MA,  is a collaboration of local artisans and a functioning studio space.  But it's also more than that. It's a treasure trove of talent, of dedication, of passion.  It harnesses inspiration, family, friendship, love, and the occasional puppy snuggle.  It offers free cider and donuts in the fall, and chocolates to curb your relentless sweet tooth during the holiday season.

In Mormor everything is handmade out of pure enjoyment of the craft.  Every item is sold so that others, too, can enjoy the beauty of the item and the art.  In Mormor casual conversations are also aplenty in it's cozy and inviting atmosphere.

The Bridge Street shop is home to handmade handbags and other sewn goods, jewelry, crochet wool hats, original paintings, watercolors, prints, drawings and more.  A list of the artists can be found on the Mormor website.

If you have handmade items in need of retail space, and are interested in a consignment opportunity, leave a comment or find us on Facebook, and don't forget to click "like"!